Achieve Today Logo

When Prosper wanted to shift their corporate branding to Achieve Today, they came to me for concept creation, style guide development, copy writing, and, of course, logo design. Prosper needed the new brand to steer away from e-commerce, real estate, and stock market coaching (which they used to provide) to personal development coaching concepts. I played with a lot of different ideas for the icon (flowers, ladders, eagles, athletes, and more), but we eventually decided that mountain peaks that gradually increase in size best communicate the concepts of growth, progression, establishment, and accomplishment.




Graphic Designer