The master logo with tagline. My contribution to the tagline was to change it from "Greatness Awakened" to the more consumer-focused/action-oriented "Awaken Your Greatness".
Some dark background versions, and some thoughts on alignment, uniformity, and spacing.
Alternate logo presentation for office signage and other future uses.
After we decided on a concept sketch, I created more than 80 digital versions before we decided on a direction we liked. Here are a few of the iterations.
A few more of the 80 digital iterations.
Achieve Today Logo
When Prosper wanted to shift their corporate branding to Achieve Today, they came to me for concept creation, style guide development, copy writing, and, of course, logo design. Prosper needed the new brand to steer away from e-commerce, real estate, and stock market coaching (which they used to provide) to personal development coaching concepts. I played with a lot of different ideas for the icon (flowers, ladders, eagles, athletes, and more), but we eventually decided that mountain peaks that gradually increase in size best communicate the concepts of growth, progression, establishment, and accomplishment.
