Debt to Wealth Logo

Nightingale Conant, a leader in personal development publishing, gave me the task of re-imagining one of their most successful brands: Transforming Debt into Wealth®. I worked with the brand's original creator, John Cummuta, to create a logo that would encapsulate TDIW's established message of debt elimination through resource reallocation. This was a particularly interesting re-brand since we went through multiple, multiple concept iterations and revisions before deciding on what you see.


Nightingale Conant


Graphic designer