Prosper Logo

Prosper's brand has evolved a lot over the years. It started as Prosper University, a sub-brand of Prosper, Inc., and the responsibility for branding was originally handed to one design studio, then another. After three months, neither produced the look and feel our executives wanted. They then decided to hand the project to me. I developed some new branding concepts, and three days later, I produced the final solution. A few years after that, we reused elements of Prosper University branding to create a entirely new brand for Prosper itself.

Client

Prosper

Role

Graphic designer